The second life of a brand: from acquisition to transformation
Apr 21, 2026 | 3:00 PM - 3:50 PMSalle de conférence niveau 1 / Conference Room Level 1
Apr 21, 2026 | 3:00 PM - 3:50 PM
Salle de conférence niveau 1 / Conference Room Level 1
Presidents of three established Canadian brands, Jean-Philippe Robert (Quartz Co. and WANT Les Essentiels), Nicholas Niro (La Canadienne), and Maxime Dubois (Altitude Sports) lead a discussion on the realities of acquiring and transforming a brand.
Jean Philippe Robert, President — Quartz Co. Want Les Essentiels
Maxime Dubois, Co-Président and General Director — Altitude Sports
Nicholas Niro, President — La Canadienne
Talk in French