Unlocking opportunities in the European Nordic Region: key insights and strategic recommendations for Quebec fashion
Apr 22, 2026 | 2:00 PM - 2:50 PMSalle de conférence niveau 1 / Conference Room Level 1
Apr 22, 2026 | 2:00 PM - 2:50 PM
Salle de conférence niveau 1 / Conference Room Level 1
The Nordic countries of Europe share strong cultural, climatic, and societal affinities with Québec. These markets are also distinguished by a sustained interest in sustainability, quality, and functional design—values that are deeply embedded in the DNA of Québec fashion.
With a view to assessing commercial potential and interest in Québec brands, Grappe mmode launched two exploratory initiatives: an influencer marketing campaign targeting content creators based in the Nordic countries, and a market study aimed at analyzing development opportunities in both B2B and B2C segments.
What insights and key learnings have emerged from these initiatives, and what recommendations do the experts put forward to strategically position Québec brands in these markets?
Marine Savard, Deputy Manager — mmode
Andréanne Demers, Senior Advisor, Public Relations and Influencer Marketing — Canidé
Olivia Bernard, consulting — Raymond Chabot Grant Thornton
Talk in French