From the Label to the Impact: The Power of Local
Apr 21, 2026 | 10:00 AM - 10:50 AMSalle de conférence niveau 1 / Conference Room Level 1
Apr 21, 2026 | 10:00 AM - 10:50 AM
Salle de conférence niveau 1 / Conference Room Level 1
In a rapidly transforming market, where consumers are seeking meaning, transparency, and proximity, buying local has become an essential strategic lever for fashion companies. During this conference, Elfi Morin, Executive Director of Les Produits du Québec, will present data, trends, and practical tools that enable Quebec brands to stand out in a highly competitive environment.
Drawing on recent studies, she will demonstrate how the three certifications — Produit du Québec, Fabriqué au Québec, and Conçu au Québec — genuinely influence purchasing decisions, strengthen consumer trust, and provide a tangible competitive advantage. The conference will also address the economic, social, and environmental impact of local production — an impact that goes far beyond the label itself.
Elfi Morin, General Director — Les Produits du Québec
Talk in French